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Privacy Policy

Introduction

At MICA, we respect your privacy and are committed to protecting it through our compliance with this policy.

Information We Collect

We collect information from and about users of our Service by which you may be personally identified, such as name, e-mail address, etc.

When you use our Service, you may upload various types of information and content, including but not limited to text and videos, to enable us to provide you with our services. We collect and store this information securely on our servers.

Geolocation Information

We infer your approximate location (country) from your IP address. We use this information to localize site content (for example, region-specific links and availability), display appropriate cookie/consent notices, comply with regional legal requirements, and protect our services from fraud and abuse. We do not access your device's GPS or collect precise geolocation.

We process this data under our legitimate interests in providing and securing the service and to meet legal obligations (e.g., cookie compliance). The geolocation detection is performed entirely client-side through our IP geolocation provider (ipapi.co) - we do not store IP addresses on our servers. We temporarily store your detected country in your browser's session storage for up to 30 minutes to avoid repeated lookups. You can request access, correction, or deletion of your personal data or ask us to override your detected region by contacting support@usemica.com.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and for marketing purposes. When you first visit our site our cookie banner provides information about this and links to this policy for more details.

Specifically, we use the following:

  • Online Data Partners (e.g., RB2B): When you visit or log in to our website, cookies and similar technologies may be used by our online data partne or vendors to associate your activities (such as page visits and interactions) with other personal information they or others have about you. This can include association with your email address or online profiles (e.g., LinkedIn profiles). We (or service providers on our behalf) may then use this information to send communications and marketing to these email or profiles. You may opt out of receiving this type of advertising from certain providers by visiting https://app.retention.com/optout.
  • Google Analytics: We use Google Analytics to collect information about how users interact with our website. This includes data such as which pages you visit, how long you stay on them, the website you came from, and your general page activity. This information helps us understand user behavior, track the performance of our website, and improve our services. Google Analytics uses cookies to gather this data. For more information on Google's privacy practices, you can visit Google's Privacy & Terms. You can also opt-out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on
  • PostHog Analytics: We use PostHog to understand how users interact with our website and to improve our services. PostHog collects the following information:
    • Technical Information: Browser type and version, operating system, device type, screen dimensions, viewport size, and plugins
    • Navigation Data: Current URL, page path, referrer URL, referring domain, and search engine (if applicable)
    • Campaign Tracking: UTM parameters (source, medium, campaign, term, content) to understand how you found our website
    • Session Information: Timestamp of your visit, active feature flags, and event types
    • Location Data: Anonymized IP address with last octet removed (e.g., 192.168.1.xxx) used to determine approximate geographic location at country/region level
    • Advertising IDs: Click identifiers from various platforms (Google, Facebook, Microsoft, Twitter, LinkedIn, TikTok) if you arrived via an advertisement

    PostHog uses first-party cookies that are set by our domain. The data collected helps us understand user behavior, improve our website performance, and measure the effectiveness of our marketing campaigns. You can opt-out of PostHog tracking by enabling “Do Not Track” in your browser settings or by clicking “Reject All” in our cookie banner.

You can typically control or disable cookies through your web browser's settings. Please note, however, that disabling cookies may affect the functionality of some parts of our website.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Service and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.

The information you upload is used exclusively to deliver the functionalities of our Service, enhance your user experience, and improve our service offerings. We are committed to maintaining the integrity and confidentiality of the information you entrust to us and will not use this information for any purposes beyond those necessary to provide and improve the Service.

Disclosure of Your Information

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. We do not sell, rent, or lease our customer lists to third parties. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To contractors, service providers, and other third parties we use to support our business.
  • To fulfill the purpose for which you provide it.

We do not sell, rent, or lease our customer lists to third parties. We may disclose personal information that we collect or you provide as described in this privacy policy. You may request access to the personal information we hold about you by contacting us at support@usemica.com.

Data Retention

We retain analytics data collected through PostHog and Google Analytics for up to 14 months. After this period, the data is automatically deleted or anonymized. You may request deletion of your data at any time by contacting us at support@usemica.com.

Your Rights and Choices

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data
  • Portability: Request your data in a structured, machine-readable format
  • Opt-out: Opt-out of analytics tracking and marketing communications

To exercise any of these rights, please contact us at support@usemica.com. We will respond to your request within 30 days.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page.